Published on Friday, 2 February 2024 at 12:52:46 PM
We've outlined some trending topics for 2024 to help you plan for the upcoming year, including AI, sustainability and cyber security.
Sustainability and the green economy
Promoting your business’s sustainability efforts can lead to a competitive advantage which helps you create a point of difference from your competitors. But if you’re making environmental claims about your products, services, or operations, it’s important to have evidence to avoid risking claims of greenwashing or greenhushing.
The rise of AI
You might have heard that AI can be used to help with tasks like content creation, customer service and data processing. However, you should be aware of the risks involved before adopting the use of AI into your business practices. AI is so new and evolving so quickly, there may not be legal protections in place to keep your business safe.
A focus on cyber security
You should prioritise reviewing your business’s cyber security measures in 2024, to make sure you’re protected against new types of scams and threats. Make sure all your employees are trained in how to spot and avoid scams, and have a plan in place for reporting scammers.
Getting real on social media
In 2024, customers want more genuine interactions from businesses – they want to know who you are and what you stand for. You can stand out online by creating content that is fresh, realistic and honest, and have a strong brand with a strong marketing strategy.
To read more about all these topics in more depth CLICK HERE
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